I recently picked up a masterpiece on the subject of colour by Karen Haller. To say the least, I am blown away by some of the discoveries.
Before we get into blue and pink, did you know that there are 16 million different colours as they all have different meanings?
In her book, “The Little Book of Colour: How to use the psychology of Colour to transform your life” Karen gives an expose on how blue and pink came to be. Are you ready to find out?
Today we associate blue with boys and pink for girls but the story was different before the twentieth century. For centuries in Europe and America babies wore white gowns because they were easy to clean with bleach and they could easily show dirt. At the beginning of the twentieth- century, marketers started portraying blue as a very delicate colour and for such, it was worn by girls. Inversely pink was portrayed as strong and bold and hence worn by boys.
By the end of the 1940s, after the Second World War, the colours had been switched. Nobody knows how.
In summary, there’s nothing masculine about blue or solely feminine about pink, however, and it shouldn’t surprise us if these meanings change again.
Colour takes on the meaning we give it. It’s about perception. It makes us feel things whether we know it or don’t know it.