Start today, take action and the Courage will follow;
In 2018, it never felt right starting an annual Design Thinking Workshop (VelocityXperience) where innovators would meet, create real-time prototypes and provoke their creative geniuses. We had tested the product but we were not sure enough people would be willing to pay for the workshop. The thoughts of; “We’ll start next year, We don’t feel like it. We’re tired. We don’t want to” were present.
However, something magical happened when we fixed the date and put the word out. The team and I were more energized and alive. Without much effort, we worked towards making VelocityXperience the best Design Thinking Workshop. The momentum we created led us to lucrative deals from some of the attendees after the event. We even wanted to do a second event in 2018. This year, we were more than thrilled to do it.
VelocityXperience has quickly become that one event that we look forward to having and our attendees love to come back because of the richness of the experience. We even fixed the next one on March 21st, 2020 at the Fairway Hotel starting from 8:30 am-5:00 pm. This phenomenon of starting before you are “ready” can be seen with virtually any creative endeavour. Bodies in motion tend to stay in motion. Doing it generates the desire to keep doing it.
Let me warn you: Beware of procrastination disguised as ‘research and planning’ Starting before you’re ready doesn’t mean you should be ignorant or haphazard. Depending on the nature of your dream and how much you already know, some initial research and planning may be necessary. For instance, for VelocityXperience we tested different aspects of the Workshop for over twelve months. After all that time “we still never felt ready”. We could have done more “extensive research” but it would have been a form of procrastination.
Remember, you don’t need to know everything about your dream, nor do you need to map out every step in advance. Stop hiding behind books and websites. Instead, develop a bias for action. Make appointments. Fix the dates. Invite people. Have real-life conversations. You’ll learn more and make faster progress.