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How Passion unleashes Creativity.
Donna and Sudesh at arrival in Sesse

How Passion unleashes Creativity.

Passion is one of those things you can’t fake. You either have it or not.

Passion is everything when it comes to creativity. It is impossible to be highly creative at something you don’t love. More than being the foundation for creativity, passion is the secret to overcoming the setbacks and it builds resistance. Passion is also an essential ingredient in successful communication. If you’re not passionate about your ideas, nobody else will be.

In 1997, Steve Jobs returned to Apple after a 12-year absence. The company he had co-founded was running out of cash and close to bankruptcy. Jobs held a staff meeting and explained the role passion would play in revitalizing the creativity: “Apple is not about making boxes for people to get their jobs done, although we do that well. Apple is about something more. Its core value is that we believe that people with passion can change the world for the better. You’ve got to find what you love. The only way to do great work is to love what you do” Jobs said

It is not every day that I meet someone who loves their job. On this particular rainy day I got into the car headed out to Lake Victoria where we would board MV Vanessa (new vessel) and head out to Sesse Islands. On my way I thought about the boat that capsized in November 2018, the long journey and what I would do on the long journey.

Once I got to the landing site, I handed in my luggage and asked the captain

“How long is the journey?”

“It should take us an hour and fifteen meetings”

Because of that, I was delighted because the last vessel I took on the same lake took us three hours and thirty minutes.

As I walked in the isle of the vessel finding my seat, I noticed a lady smiling.

Sudesh is my name”, I said as I reached out to greet her.

“I am Donna”, She replied. “Sudesh we usually leave on time but this time we shall make an exception and wait for a big group coming shortly”, she continued. The “big group” she referred to was the Organization I was going to be training over the weekend.

I hate being late but I used the waiting time to strike a conversation with Donna drawn by her passion and sincerity. From our conversation, I found out that after graduating, she worked with a financial audit firm, a bank but her passion was always in tourism. She talked to me about the sunset cruises and marine tourism. “I didn’t like those jobs so I kept searching as the case is with all matters of the heart,” Donna remarked.

Just like Donna, Jobs wasn’t passionate about computer hardware. He was passionate about building tools that would help people unleash their personal creativity.

So what is the lesson in all this? Follow your passion that unleashes your creativity and make a difference.

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